Share this
Building a strong online presence can feel overwhelming when you are about to start your business. This is especially true for solo entrepreneurs who need to work around limited time, resources, and support.
The truth is that you may not be competing against corporates, but solo entrepreneurs can use digital marketing to establish themselves online.
Indeed, digital marketing can give you the freedom to determine your brand voice and to reach your customers directly. It’s important to appreciate that digital marketing can be a vast area, whether you’re:
- Creating content
- Posting on social media
- Mixing different online channels
- Analyzing what resonates with your audience
- Etc.
You are in full control of shaping your brand’s visibility. Ideally, you want all these efforts to work together to create momentum.
Without an advertising budget, you need to focus your energy on organic visibility and trust, and this is where link building can make a difference. Link building supports content and also boosts your credibility as a brand. Besides, it means that customers can find you first. But in 2025, you need to find a link building service that can make sure every digital marketing effort works harder. What are the best link building solutions for solo entrepreneurs?
Why Solo Entrepreneurs Need Link Building
Link building has changed a lot over the years, and it’s important for solo entrepreneurs to have followed this evolution if they want to make every marketing dollar count.
The time when collecting as many links as possible, regardless of quality, is long gone. As search engines like Google have become smarter, low-value strategies have stopped working.
Today, link building is no longer about getting any backlinks. It’s about positioning your brand as credible, trustworthy, and worth noticing. Search engines and online audiences value brands that are mentioned, recognized, and recommended, as this adds trust points. Therefore, the new link building strategies need to focus on this factor.
That’s why listicles, which are curated “best of” mentions, have become a powerful tool in your link building strategy. When your brand appears in a roundup of recommended products or services, it becomes a stamp of approval that will drive someone to click on your website.
For solo entrepreneurs, this is the way to go. You don’t need a huge budget or PR team; you need quality link building services.
fatjoe – The Best Link Building Service for Budget-Conscious Solo Entrepreneurs
The fatjoe Blogger Outreach service is one of the most popular options for solo entrepreneurs. You can choose the DR level you want, with prices starting around $75 for lower DR placements, increasing for higher authority sites. This makes it easy to scale up.
But what makes fatjoe an attractive option right now is their Black Friday SEO deal, offering 20% off existing wholesale pricing for the first 2,000 orders. As it’s their only sale of the year, it’s a rare chance for solo entrepreneurs to stock up on links.
They also support a broader SEO strategy, including content writing and niche edits, making it a well-rounded partner for solo business owners.
Pros:
- Affordable pay-as-you-go prices
- Scalable services
- Easy ordering with fast turnaround
- 4.7 on Trustpilot
Cons:
- No bespoke strategy consulting
- Pre-order guidance is limited
The HOTH – Great for Beginner-Friendly Bundles
The HOTH is a great option if you are new to digital marketing and want a simple approach, offering link building and other services. There is a wide range of services, including guest posts, local SEO, and complete managed SEO bundles. For a one-person business, this means having multiple marketing tasks handled in one place.
Budget-wise, the entry-level pricing is appealing, with guest post packages starting around $60 per link. However, the site quality and site metrics can be low at this cost. The SEO bundles make it easy to get some digital marketing activities sorted, even if you don’t have a strategy (but you should still have a strategy). There are educational resources available, but they don’t replace strategic planning.
Pros
- Beginner-friendly services
- Practical SEO bundles
- 4.5 on Trustpilot
Cons:
- Link quality is low on lower packages
- You need to pay more for more relevant services
SEOButler – Excellent Content & Link Building Combo
SEOButler is a solid choice for those who want link building with content support from the same place. This service is useful as you can order blog posts, citations, and social proof signals alongside link building.
For solo entrepreneurs working on a shoestring budget, prices are competitive, with guest post links generally available from $70 to $90 per link. It’s a low-cost content writing option if you need consistent articles and content to support your organic marketing efforts.
However, the database is limited, so there aren’t many niche options available.
Pros:
- Affordable content + link packages
- Strong for improving on-site content
Cons:
- Reviews are mixed (3.2 on Trustpilot)
- Smaller database of sites
- Less suited for fast turnaround
Legiit – Your Budget-Friendly Marketplace SEO Services
Legiit gives you full control over how much you spend on link building. This freelance-style marketplace lets you browse individual link building gigs. While this is flexible, results may vary.
Prices vary by seller, so you can find entry-level link building services from $20, but with cheap costs come high risks. It is a pay-as-you-go model, which means no monthly retainer costs.
Legit is best used by those who don’t mind doing a bit of research before ordering.
Pros:
- Flexible pricing
- Wide range of link types and niches
- 4.3 on Trustpilot
Cons:
- Quality varies between sellers
- You need to research before ordering
Rhino Rank – The Go-To for Visual Link Placements
Rhino Rank is best for solo entrepreneurs who want “visual links”, aka links that use images to secure placements. This is a good way to diversify your backlink portfolio. Services focus on niche edit links and guest post placements, offering suitable and relevant backlinks to small businesses.
Here too, the prices are accessible, typically starting from $55 per link. Prices vary depending on the DR of each site, though.
Beware, though, as link quality differs depending on the package you choose.
Pros:
- Quality links at affordable prices
- Good balance of cost vs reliability
- 4.6 on Trustpilot
Cons:
- Some links may lose value over time
- Quality varies a lot by packages
Choosing the Right Service for You
Link building services come in many forms, and these top 5 reputable agencies cover them all on a budget. What is right for your solo business may not be right for another, so it’s best to review all services before making your decision.
