Are you considering expanding your brand into social media to ensure you weather whatever storm Google brings to its search engine?
It can be difficult for bloggers to transition from creating text-heavy content to creating video content, but it’s actually a lot easier than you’d think.
In this post, we share tips on how to repurpose some of your blog content into captivating social media posts.
1. Conduct social media research
I’m going to begin this post under the assumption that you are not yet on social media and simply need help planning content to post once you arrive.
Take a few steps back, and determine which platforms your audience uses by viewing your web analytics to see where your social traffic comes from as well as by searching for content related to your niche on each social media platform.
TikTok, Instagram, Facebook, YouTube and Twitter (X) are the biggest social media platforms around. However, there’s also Bluesky and Threads, which are competitors of Twitter (X). Plus, a lot of bloggers find success on Pinterest and LinkedIn.
Once you find out which platforms your niche uses, create personal accounts for them that are not linked to your brand.
Follow your competitors as well as creators in a variety of different niches. You’ll learn a lot about each platform by using it in this way.
When you do create official social media profiles for your brand, be careful about which creators you follow and what kind of posts you like. Some social media users judge a brand’s ethics by seeing who they follow and which content they like and repost.
2. Learn about social media content types
Becoming a social media user is the best way to learn how to create social media content.
Here are the content types you’ll see depending on which platforms you use:
- Short-form videos – Videos on TikTok, Instagram reels, Facebook reels and YouTube shorts. They’re typically less than three minutes long each.
- Carousel posts – Slideshows featuring only images on Instagram, TikTok and LinkedIn.
- Image posts – Posts that feature an image and caption on Instagram, Facebook, Twitter (X) and Pinterest.
- Long-form videos – Videos that are longer than five minutes. These are usually posted to YouTube.
- Text-based posts – Twitter (X), LinkedIn and Facebook posts that only feature text.
There are also stories on Instagram, Facebook and Twitter. These are very short videos and images that only appear for 24 hours before they’re automatically deleted.
Stories can be saved forever to story collections on Instagram, but they’ll never appear in a creator’s Instagram feed nor will they appear in your feed.
3. Identify your best blog posts
Go through your content, and pick out blog posts that would do really well as social media posts.
These are posts that are:
- High performing: they receive a lot of visits and engagement
- Evergreen: they’ll be relevant no matter what year it is
- Value heavy: they target a specific pain point or a popular topic in your niche
Don’t worry about the length of your blog posts. Just focus on identifying posts that have one or more of these attributes for now.
4. Break your post down
Pick out a blog post from the list you made, and break it down in several ways.
First, summarize it.
Instead of using over 1,000 words to cover your topic, use no more than 200.
Second, break your post down into multiple chunks, if you can. These individual chunks should be their own independent topics.
For example, if we were to break down the very post you’re reading, we would use these chunks:
- How to conduct social media research
- Social media content types
- Social media content ideas for repurposing blog posts
- Tools for editing social media posts
- How to manage your social media pages and blog simultaneously
Each one of these can be their own individual social media posts.
Third, jot down memorable quotes as you read through your post.
Quotes to look out for are sentences that are teachable, relatable, or contain important facts and data.
Do all three of these tasks for every blog post you want to repurpose into a social media post.
5. Create short-form videos
Short-form videos dominate social media.
Users can consume them on TikTok, Instagram (reels), Facebook (reels) and YouTube (shorts).
If you completed Step 1 of this guide, you should already know which of these platforms to focus on.
But even if you only focus on one platform or the other, you can always cross post to other short-form video platforms. A social media scheduling tool like SocialBee makes this easy to do.
You may gain a following on a platform you never expected to. Plus, it’ll help you survive a possible TikTok ban in your region and platform-specific algorithm changes that impact your views.
Use the summary you wrote as a guide for your script.
6. Create carousel posts
You can also turn your summary into carousel posts.
These are image-based posts on Instagram, TikTok and LinkedIn that have multiple images for users to click through.
Instead of creating a video for your post, you can create a slideshow that breaks your post down into several images instead.
Each of these platforms allow you to overlay text over social media posts, so you’ll be able to add the script you create as text instead of using your voice.
As for the images, you can create illustrated graphics, infographics or real images. It depends on your niche and what the post requires.
7. Post compelling images
If you can find a way to depict your blog post with a single image, do so!
For example, if you’re in the fishing niche and have a post on the best fly types for catching bass, share an image of a bass you caught with one of the flies still in its mouth.
This one can be tricky to use as a repurposing method, but it has the potential to create some of your most engaging Instagram and Facebook posts when done well.
8. Share memorable quotes
Remember those quotes you wrote down? Well, you can turn them into engaging Instagram, Facebook and Twitter(X) posts.
You can share the quote as plain text on Facebook and Twitter if you like, but you can also create a simple graphic that contains it as well.
And remember, any post you create for Twitter (X) can also be posted on its competitors, Bluesky and Threads.
9. Create a thread
Remember that summary you wrote for your post? Well, you can use it to create a social media thread.
A thread is a series of posts you create on Twitter (X), Bluesky and, well, Threads.
You start an initial post, then post a reply to that initial post, then reply to that reply, and so on and so forth.
This social media post type originated on Twitter, which had a 140-character limit for a decade. As a result, social media creators realized they could create a “thread” by replying to their own posts.
Each individual post should have no more than three sentences. Some can have accompanying images and links, but it’s best to stick to text.
10. Write a condensed version
Facebook and LinkedIn have long character limits for posts.
Facebook’s is outrageous at 63,206 while LinkedIn’s is 3,000.
You can use these character limits to post the summary you wrote on social media rather than your entire blog post.
When posting to LinkedIn, only create posts that relate to a professional industry.
11. Create long-form videos
If you still want to cover your entire blog post at length, consider creating long-form videos as well.
Long-form videos are videos that are longer than five minutes.
It’s best to post them to YouTube where long-form videos have thrived since 2005.
12. Use a graphic design tool
Learn your way around a few graphic design tools to make creating social media posts much easier.
Unless you’re an artist or a photographer, put away apps like Photoshop, GIMP and Illustrator, and use simple graphic design tools instead.
Visme, Canva and Placeit are fantastic options for social media creators. They each have large collections of templates for you to work with.
Piktochart is great for creating infographics, but the first three we mentioned have infographic templates as well if you’d prefer to stick to one tool.
13. Use CapCut for video editing
CapCut is a powerful and easy-to-use video editor you can use on your phone.
It’s made by the same company who owns TikTok, so it’s optimized for TikTok videos, but you can use it to edit any type of video.
14. Combine your blog strategy with your social media strategy
Don’t use social media as a marketing strategy for your blog. Use it as an extension of your marketing strategy for your entire brand.
Create a consistent posting schedule for social media, and use social media scheduling tools to manage it.
These tools even allow you to manage your social media inbox (direct messages and comments), which is important since engaging with your community is important to your success.
From here on out, you should weave your social media strategy into your blog strategy.
When you plan new blog posts, plan social media content to create right alongside it.
Final thoughts
You’ve already done the hard part – creating insightful blog posts that the world needs to read.
The next part is all about turning those posts into bite-sized chunks for social media. This will help you capitalize on the massive reach of social media without having to reinvent the wheel.
Repurposing is all about riding that content till the wheels fall off. Or, so to speak.
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